Overview

 

This course provides an overview to Email marketing principles and processes and how they can be applied within the workplace - practical with a hands on "can do" session - we show you how!

 

Understand how to create compelling email messages that help you grow your business, get your message over with style.

 

The course will cover the following topics:

 

• Introduction to Email Marketing
• E-mail as a marketing medium
• Choosing your software or using Microsoft Outlook
• Outsourcing or do it yourself – essential guidelines
• The future for electronic “impression” marketing?
• Images – where do we get them from – and why use them
• Text versus visual messaging –
• The essential secrets of COPYWRITING
• Implications for your marketing strategy of committing to a 'permission' model + why bother
• What expectations should you have for your campaign?
   Setting realistic goals
• Testing your messaging
• Renting or buying e-mail lists: rates, list sources, opt-in lists, dealing with e-mail list suppliers
• Growing your own - using and enhancing in-house data
• Building a targeted e-mail database
• Structuring the user experience
• Making your Website work together with your e-mail marketing to maximize customer conversion and re-visits
• Designing arrival pages
• 'Microwriting': create compelling headlines and subject lines
• Netiquette - 10 common mistakes and how to avoid them
• What to write e-mails with: text editors and other resources
• Anatomy of an E-Mail: The "From:" field * Subject line* The "To:" field * Controlling line length * Inline links * Unsubscribes * Signature (.sig file) * Attachments * Streaming content /timing factors

Duration

The course will last for 1 day (9.00am – 5.00pm).

1 day

Location

The course will be offered throughout the UK